We had a terrific response to the keynote speech at the Solid Conference at the end of June. You can watch the full video of Kevin’s speech here.
We also wanted to make the presentation available as a downloadable pdf, available here. It contains all the visuals, overlaid with some of the narrative from the speech.
When my father told me about his idea for Divergent, I felt more than supportive: I felt inspired and driven to help him succeed. My father has had more than one ambitious project over the years, but this was the first time I felt that his idea wasn’t just cool but could work to make the world a better place in a radical way, both for humans and the other creatures who share it.
As someone with a basic affinity for breathing and real love for flora and fauna, the environment has always been important to me. In fact, when I was a child, I considered a day wasted if I didn’t spend 90% of it outside in a tree like some strange human/monkey hybrid. Unfortunately, as many of you know, in the millennia since our ancestors descended from that primordial foliage and started producing iPhones and Diet Coke cans, we’ve developed some truly unsavory habits, consuming resources at an unsustainable rate and causing climate change. Considering the sad fact that we can’t just grow the planet larger at will, dematerialization (using fewer resources) is the best way to avoid catastrophe. Cars are one of the most polluting assets we own, so building one for a fraction of the environmental damage makes a real, potentially life-saving difference.
While the prospect of saving our beloved ecosystem instantly captured my attention, as my dad and I continued talking, I also grew to appreciate the small-business aspect. Someone pointed out that the cost of opening a microfactory is roughly the same as that of opening a microbrewery. With this financially feasible plan, more people will be empowered to be entrepreneurs, leading to more job creation. Large corporations wouldn’t have to rule the roost. Innovation and creativity could bloom. Vehicles previously considered too niche to be produced would find a place on the open road. Greener technologies could be developed more easily, creating a feedback loop far more encouraging than the one involved in the melting of the polar ice caps.
I was sold.
In fact, I was sold enough to ask my father if there was a way for me to contribute. Since I studied theater in college, engineering or technical work was out of the question; however, we soon landed on the idea of starting a blog. Fabulous. Since I am very interested in learning more about our environment, our economy, and how the Divergent philosophy of dematerialization and democratization fits in with these two concepts, and since I love reading almost as much as love having a planet to live on, I thought the blog could consist primarily of book reviews. Every week, I plan to read a piece of relevant literature (often literature that inspired my father), and tell you what it’s about and how Divergent might fit into its framework or jive with its argument.
With any luck Divergent will be about more than just car manufacturing. It could be an environmental and ideological movement. But in order to be a movement, we need context and reasons to care—though of course there will always be those who will buy in just because the product is amazing (and that’s alright too).
The environmental and health impacts will be enormous. Some think the solution is at hand with electric cars or other low or zero emission vehicles. The truth is that if you look at the emissions of a car over its total life, you quickly discover that tailpipe emissions are just the tip of the iceberg. An 85 kWh electric SUV may not have a tailpipe, but it has an enormous impact on our environment and health. (more…)